I guess the easiest way to understand and implement EnRUPT32 as a block cipher would be something like this:

#define er1(k) (rotr(2*x[(r-1)%xw]^x[(r+1)%xw]^k^r,8)*9^k)

enRUPT (u32 *x, const u32 xw, u32 *key, const u32 kw)
{
    u32 r, s=4, n=s*(2*xw+kw);
    for (r=1; r<=n; r++) x[r%xw] ^= er1(key[r%kw]);
}

unRUPT (u32 *x, const u32 xw, u32 *key, const u32 kw)
{
    u32 r, s=4, n=s*(2*xw+kw);
    for (r=n; r   ; r--) x[r%xw] ^= er1(key[r%kw]);
}

Yes. This is it. A complete block cipher. There is nothing more to it. If it is used with arbitrary but constant 2ⁿ block sizes, it should be almost as fast as an unrolled implementation, almost as fast as the AES for the 4-word blocks and the 4-word keys.